Premium Loyalty Drives $187 million to Retail eCommerce Brands

Bluestem Brands

Challenge

Bluestem Brands was looking to revamp their customer loyalty programs for 13 separate brands. They wanted to improve customer acquisition and retention by offering a valuable program that would incentivize customers to shop more frequently while increasing average order value.

Solution

A Premium Loyalty program for 3 Bluestem brands as an initial test. It was essential that the program not only be an extension of their current brand experience, but also deliver unique benefits that would be valuable for each brand. The retailers’ marketing and executive management teams worked closely with the ebbo team to design a program that would encourage and reward consumers for frequent usage and loyalty.

Results

56% increase in sales per member
40% increase in purchase frequency from members
28% increase in AOV
$187.4M in merchandise sales driven back to the retailer from members
$119.2M in subscription revenue back to the retailer

Innovating loyalty since 2001, ebbo™ is an all-in-one loyalty company. Our comprehensive loyalty ecosystem combines technology and data-driven strategy with a full-service approach for a unique, result-driven program that connects and engages customers at scale, and delivers value at the moments that matter most.