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Limited-time subscription increases member engagement and acquisition

Quick Service Restaurant

Objective

To drive incremental purchases, acquire new program sign-ups and test the viability of subscription products offered exclusively through a membership.

Solution

A popular Quick Service Restaurant (QSR) partnered with ebbo to launch a month-long sandwich subscription. Created exclusively for the QSR’s rewards program members, subscription holders could buy a specific sandwich for 50% off on the QSR’s App or on its website, once per day, all month long for a one-time fee of $15.

Results

  • 3.5x increase in subscriber transactions during the redemption period (vs. the previous 90 days)
  • 82% redemption rate
  • 29% of subscribers were new or lapsed guest
  • 90% replied with a satisfaction score
  • 90% were likely to repurchase a pass
  • Nearly 90% thought it was a good or excellent value for the price

Innovating loyalty since 2001, ebbo™ is an all-in-one loyalty company. Our comprehensive loyalty ecosystem combines technology and data-driven strategy with a full-service approach for a unique, result-driven program that connects and engages customers at scale, and delivers value at the moments that matter most.  

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