On-Premise Marketing
Create relationships with your anonymous guests by offering them more engaging on-premise promotion, rebate and loyalty experiences.
Incentivizing on-premise engagements can bring your brand to life in new ways within the confines of your restaurant, bar, property or event – and help you collect valuable first-party data to learn more about your guests. Whether it’s giving them a fun activity while they’re standing in line, or promoting the use of a new ‘order ahead’ app feature, strategically designed digital engagements can help you achieve a range of specific marketing objectives, including driving traffic and boosting sales, all while establishing ongoing relationships with your customers.
Which marketing objectives do on-premise promotion, rebate and loyalty programs achieve?
- Awareness
- Acquisition
- On-premise traffic
- On-premise sales
- On-premise engagement
- Sales
- Education
- Advocacy
On-premise channels
- Bars
- Concerts/festivals
- Restaurants
- QSRs
- Events
- Pop-ups
On-premise promotion solutions
Participants check in to a location on their mobile device to enter a promotion, join loyalty program, or play a game
Participants buy an item on-premise using their mobile app or loyalty card for the chance to win a prize or earn offers and rewards
Participants take a photo of themselves on-premise and post it on the brand’s page along with social hashtag for the chance to win a prize or earn offers and rewards
Participants scan on-premise items and displays with their phones (such as signage, coasters, etc.) to trigger the AR experience and/or unlock exclusive content
Participants text a keyword to a short code from on-premise signage to enter
