In Store
Move anonymous consumers along their shopper journey more efficiently by incentivizing in-store promotions, rebates and loyalty programs.
The retail environment is one of the most important channels a brand can leverage to affect consumer behavior. Whether you ‘own’ the channel or not, motivating specific consumer actions in-store will help you achieve greater success than if you rely on price promotions alone. From discovery and consideration, to driving purchase and ultimately fostering loyalty, incentivizing in-store engagements can help you move anonymous consumers along their shopper journey more efficiently to achieve your marketing objectives.
Which marketing objectives do in-store promotions, rebates and loyalty programs achieve?
- Awareness
- Acquisition
- Traffic
- Engagement
- Sales
- Education
- Loyalty
- Advocacy
In-store channels
- Grocery
- Drug
- Mass
- C-store
- Discount
- Specialty
In-store incentivized engagement solutions
Participants check in at a store location on their mobile device for the chance to enter a promotion or earn offers and rewards
Participants buy an item in-store for the chance to win a prize or earn offers and rewards
Participants text a keyword from POS displays to a short code to enter
Participants check into a store using their mobile phone (via location-based website, app, or mobile messaging) which triggers a mobile coupon experience
Participants receive a product by mail, and have the option to purchase more online after a trial period
Participants take a photo of themselves in store (with POS/tear-offs, and/or with a product) and post to a brand’s social page for the chance to win a prize or earn offers and rewards
Participants scan in-store POS or packaging markers with their phones to trigger the AR experience and/or unlock exclusive conteny
