Emerging Technology Marketing
Leverage emerging technologies to create more engaging experiences, and to streamline the shopper’s journey
The latest forms of digital engagement are always compelling to marketers and tech-savvy consumers. But before you incorporate emerging technology into your incentivized engagement strategy, make sure it won’t cause unnecessary friction in the shopper’s purchase journey. New digital tactics should be both relevant to your target customers and help you achieve your marketing goals, so your brand stands out in the market in a way that drives sales as well as talk value.
Which marketing objectives do emerging technology programs achieve?
- Awareness
- PR/talk value
- Acquisition
- Traffic
- Engagement
- Sales
- Education
Emerging technology channels
- Augmented reality
- Image recognition
- Voice recognition
- Virtual reality
Emerging technology promotion solutions
Participants seek out virtual game pieces online in order to complete their game board and win a prize or earn a reward
Participants follow clues on a local, national, or global level for the chance to win a prize or earn a guaranteed reward
Using Alexa or Google Home to enter, participants engage with a skill or app to enter a standalone promotion, or as part of a larger experience
Participants interact with educational content and/or complete other actions for the chance to win a prize or earn a guaranteed reward as part of on-premise and off-premise events
Participants scan a product, code or logo with their phone to unlock a branded experience
