E-commerce
Turn your customers’ ecommerce experience into a rewarding brand engagement
The online retail landscape is changing. Today brands must add value throughout the shopper’s journey just to compete for share of sales across digital channels. And while price promotions will always be the number one sales driver, companies who leverage incentivized engagements are able to motivate desired behaviors more effectively, without eroding their margins or brand perception.
Which marketing objectives do e-commerce programs achieve?
- Ecommerce awareness
- Ecommerce acquisition
- Ecommerce & brick & mortar traffic (includes BOPIS)
- Ecommerce engagement
- Sales
- Education
- Loyalty
- Advocacy
E-commerce channels
- Online
- Buy online pick up in store (BOPIS)
- Direct to customer
- Mobile app
- Curbside
- Social
E-commerce promotion solutions
Participants enter and have the ability to add items featured in the creative, content, and prizes to their carts from featured retailers
Participants make a purchase to enter, triggered upon completion of their online transaction
Participants make a qualifying purchase to earn a reward (based on total spend or quantity) and can submit ecommerce receipts to verify their purchase
Participants make a qualifying purchase to earn a percentage of their money back
Participants receive a product by mail, and have the option to purchase more online after a trial period
Participants who make online purchases can send branded, personalized e-greetings to their gift recipients
