The Ultimate List of Loyalty Statistics

How can you build a loyalty program that drives repeat purchases, elevated engagement and brand advocacy?

The answers can be found in the comprehensive list of loyalty statistics.

When 91% of consumers agree that many loyalty programs feel similar and offer little differentiation, there is an opportunity for you to stand out among your competitors.

In today’s highly competitive business landscape, it’s more important for you to encourage customer loyalty because it will likely lead to increased sales, recommendations about your products or services to others, elevated engagement and key data collection.

Whether it’s subscription-based loyalty like premium loyalty or paid enrollment, loyalty amplifiers or general customer loyalty statistics, we’ve got you covered.

Table of Contents

• General Customer Loyalty Statistics
• Loyalty Program Engagement Statistics
• Points-based Loyalty Program Statistics
• Subscription-based Loyalty Statistics
• Premium Loyalty Statistics
• Paid Enrollment Statistics
• Loyalty Amplifiers Statistics
• Loyalty and the Metaverse Statistics

General Customer Loyalty Statistics

These customer loyalty stats tell you why consumers are loyal to you and the things that keep them loyal.

It features why consumers are loyal to their favorite brands, what factors influence brand loyalty and what pieces of personal information members are willing to share with brands. These stats will help you understand your customers better and allow you to modify your loyalty program to meet your members’ expectations.

• Top 3 reasons why consumers are loyal to their favorite brands: Higher quality product (27%); strong sense of community (22%); better prices (17%). (ebbo 2022 Customer Loyalty Data Study)
• Top 3 most important activities for fostering a sense of community among consumers who consider community an important value: Joining online groups (34%); attending in-person events (32%); consuming brand-related content (18%). (ebbo 2022 Customer Loyalty Data Study)
• Top 3 factors that would most likely cause you to lose your loyalty to your favorite brand and try a different one: The brand’s product quality declines (65%); the brand’s prices increase (47%); the brand takes a stance on a social issue that I disagree with (33%). (ebbo 2022 Customer Loyalty Data Study)
• 3 reasons why consumers are loyal to brands: This brand does good in the world or has a positive social impact (Gen Z 28%); I feel a strong sense of community with others loyal to this brand (Millennials 28%); This brand offers a higher quality product than similar brands (Gen X 30%), (Baby Boomers 47%), (over 74 41%). (ebbo 2022 Customer Loyalty Data Study)
• 58% of consumers indicated they have rarely or never shared a post about their favorite brand on social media. (ebbo 2022 Customer Loyalty Data Study)
• 57% of consumers say media coverage can impact their loyalty. (ebbo 2022 Customer Loyalty Data Study)
• Top 3 consumer actions in the past 12 months: Buying my favorite brand’s products regularly (at least once a month) (67%); telling my friends about my favorite brand (48%); participating in my favorite brand’s loyalty program (32%). (ebbo 2022 Customer Loyalty Data Study)
• Top 5 pieces of information consumers would be willing to share with their favorite brands in exchange for a better customer experience or discount: Email (73%); name (65%); birthday (56%); phone number (38%); demographic data (race, age, income) (34%). (ebbo 2022 Customer Loyalty Data Study)
• The percentage of each age group who say they are influenced by political views or media coverage of a brand: Gen Z (political views 66%; media coverage 69%); Millennials (political views 57%; media coverage 63%); Gen X (political views 53%; media coverage 55%); Baby Boomers (political views 42%; media coverage 40%); over 74 (political views 32%; media coverage 30%). (ebbo 2022 Customer Loyalty Data Study)
• 44% of consumers say they continue to shop with brands that don’t share their values. (ebbo 2022 Customer Loyalty Data Study)
• 60% of consumers are unaware of where their favorite brand falls on the political spectrum. (ebbo 2022 Customer Loyalty Data Study)
• Nearly 70% of consumers say their favorite brand is part of who they are. (ebbo 2022 Customer Loyalty Data Study)
• 56% of consumers still shop with brands that have contrary beliefs to get a better deal. (ebbo 2022 Customer Loyalty Data Study)

Loyalty Program Engagement Statistics

In today’s competitive marketplace, simply having a loyalty program is no longer enough to capture and retain customers. Consumers have countless options are want more than just points and rewards.

They want incentives that excite and motivate them. These statistics show the positive impact that incentives and incentivized engagements have on consumers and why they play a major role in brand loyalty.

• 90% of consumers agree they’re more likely to engage with a brand if it offers incentivized engagements. (ebbo 2023 Customer Engagement Data Study)
• 57% of consumers have made a first-time purchase with a brand as a result of participating in an incentivized engagement. (ebbo 2023 Customer Engagement Data Study)
• 59% of consumers have switched from a brand they regularly purchase from to a different brand that offers better incentivized engagements. (ebbo 2023 Customer Engagement Data Study)
• Ease of participation is the No. 1 factor that makes consumers most excited about the incentivized engagements they participate in. (ebbo 2023 Customer Engagement Data Study)
• 33% of consumers who haven’t recently participated in an incentivized engagement say it’s because the brands they engage with most often don’t offer incentivized engagements. (ebbo 2023 Customer Engagement Data Study)
• 86% of consumers agree they’re more likely to engage with a brand after participating in its incentivized engagements. (ebbo 2023 Customer Engagement Data Study)
• Top 5 actions customers are most likely to take to participate in an incentivized engagement with their favorite brands: I’d provide contact information (46%); I’d share the brands’ promotions with my friends/family (40%); I’d buy something from the brands more often than I otherwise would (34%); I’d recommend the brands to friends/family (27%); I’d opt into future communications with brands (23%). (ebbo 2023 Customer Engagement Data Study)
• Just over half of consumers (52%) have participated in a brand’s incentivized engagements in the past 12 months, despite 90% expressing an interest in engaging with brands in this way. (ebbo 2023 Customer Engagement Data Study)
• Almost all consumers (96%) are likely to continue engaging with a brand following a positive experience after participating in an incentivized engagement. (ebbo 2023 Customer Engagement Data Study)
• 65% of consumers are unlikely to continue engaging with a brand following a negative experience after participating in an incentivized engagement. (ebbo 2023 Customer Engagement Data Study)
• Over half of the consumers (59%) have switched from a brand they regularly purchase from to a different brand that offers better incentivized engagements. (ebbo 2023 Customer Engagement Data Study)
• Top 4 things that make consumers most excited about the incentivized engagements they participate in: It’s easy to participate in (62%); I’m guaranteed to win something (32%); It’s personalized to me (29%); there are many winners and prizes/rewards (27%). (ebbo 2023 Customer Engagement Data Study)
• Top 3 ways consumers want to be paid after winning a $1,000 prize through a brand’s incentivized engagement: 58% would like the reward gifted in cash; 23% in payment via Venmo/PayPal/Zello; and 12% through an Amex/Visa gift card. (ebbo 2023 Customer Engagement Data Study)
• Top 5 prizes/rewards that motivate customers to participate in a brand’s incentivized engagement: Chance to win a cash prize (61%); chance to win products from the brand (46%); coupon code or discount (40%); chance to win a big-ticket item (e.g., car, television) (33%); chance to win a trip/vacation (26%). (ebbo 2023 Customer Engagement Data Study)
• Consumers motivated to participate in a brand’s incentivized engagements for a chance to attend an exclusive event, by age: 18-24 (25%); 25-40 (23%); 41-56 (13%); 57-75 (4%). (ebbo 2023 Customer Engagement Data Study)
• Top 3 ways consumers who participated in a brand’s incentivized engagement in the past 12 months were most likely to have done so: Via a brand’s website (52%); email (51%); or a brand’s mobile app (41%). (ebbo 2023 Customer Engagement Data Study)
• Consumers who have switched from a brand they regularly purchase from to a different brand that offered better incentivized engagements, by age: 18-24 (62%); 25-40 (68%); 41-56 (64%); 57-75 (50%). (ebbo 2023 Customer Engagement Data Study)
• Consumers who are excited about the incentivized engagements they participate in because “it’s easy to participate in,” by age: 18-24 (27%); 25-40 (56%); 41-56 (65%); 57-75 (75%). (ebbo 2023 Customer Engagement Data Study)
• Top 5 reasons why consumers who have recently participated in an incentivized engagement wouldn’t do so in the future: It requires too much effort/it’s time-consuming (50%); the prizes/rewards aren’t interesting to me (38%); I don’t like to share my personal information (34%); I don’t believe I’ll win (34%); It’s inconvenient (27%). (ebbo 2023 Customer Engagement Data Study)
• Top 5 reasons why consumers who haven’t recently participated in an incentivized engagement haven’t done so: I don’t believe I’ll win (38%); The brands I engage with most often don’t offer them (33%); I don’t like to share my personal information (28%); I would participate, but I’m not on the right channels (21%); It requires too much effort/it’s time-consuming (20%). (ebbo 2023 Customer Engagement Data Study)
• 42% of consumers said they’ve followed a brand on their social media page in exchange for an incentive. (ebbo 2022 Premium Loyalty Data Study)
• 39% of consumers have never engaged with a brand on social media in any way in exchange for incentives. (ebbo 2022 Premium Loyalty Data Study)
• Consumers’ actions on social media in exchange for incentives: Commenting on brands’ social media posts (26%); resharing brands’ posts (23%); tagging friends in comments on brands’ posts (22%). (ebbo 2022 Premium Loyalty Data Study)
• Top 5 ways consumers have engaged with brands on social media in exchange for an incentive: Followed the brand on their social media pages (42%); I have not engaged with a brand on social media in exchange for incentives (39%); commented on the brand’s social media post (26%); reshared a post from the brand (23%); tagged friends in a comment on a brand’s social post (22%). (ebbo 2022 Premium Loyalty Data Study)
• Top 5 pieces of personal data consumers share in exchange for an incentive: Email (73%); name (62%); birthday (57%); phone number (44%); gender (39%). (ebbo 2022 Premium Loyalty Data Study)
• 88% of consumers are likely to join your loyalty program in exchange for an incentive. (ebbo 2023 Loyalty Programs Data Study)
• 78% of consumers would refer a brand’s loyalty program to friends and/or family in exchange for an incentive. (ebbo 2023 Loyalty Programs Data Study)

Points-based Loyalty Program Statistics

Free, points-based loyalty programs are alive and well, according to our statistics. Memberships are high, but engagement is lower than you want.

This group of stats points out the things you can offer members in your free program that would incentivize them and be more involved.

• 81% of consumers agree that holding a loyalty program membership to a brand influences their likelihood of purchasing that brand. (ebbo 2023 Loyalty Programs Data Study)
• 78% of consumers are likely to shop with a brand whose loyalty program they belong to versus one of their competitors even if the competitor is more convenient. (ebbo 2023 Loyalty Programs Data Study)
• 88% of consumers belong to a free loyalty program. (ebbo 2023 Loyalty Programs Data Study)
• 90% of consumers agree that in general, when it comes to being personalized to their preferences, most loyalty programs have room for improvement. (ebbo 2023 Loyalty Programs Data Study)
• 91% of consumers agree that many loyalty programs feel similar and are not that differentiated from other programs. (ebbo 2023 Loyalty Programs Data Study)
• The No. 1 reason consumers don’t sign up for a brand’s loyalty program: It requires too much effort/it’s time-consuming. (ebbo 2023 Loyalty Programs Data Study)
• 74% of consumers agree that they would engage more with brands that offered different tiers in their loyalty programs based on how much they spend per year. (ebbo 2023 Loyalty Programs Data Study)
• Most (83%) of consumers belong to between one and six loyalty programs, but 72% of consumers use 50% or less of their loyalty program memberships. (ebbo 2023 Loyalty Programs Data Study)
• 73% of consumers agree that their loyalty is more difficult for a retailer to maintain than ever before. And that figure is up from 68% in 2022. (ebbo 2023 Loyalty Programs Data Study)
• 42% of consumers don’t sign up for a brand’s loyalty program because it requires too much effort/it’s time-consuming. (ebbo 2023 Loyalty Programs Data Study)
• 41% of consumers don’t sign up for a brand’s loyalty programs because the benefits/rewards aren’t interesting to them. (ebbo 2023 Loyalty Programs Data Study)
• 31% of consumers don’t sign up for a brand’s loyalty programs because they don’t like to share their personal information. (ebbo 2023 Loyalty Programs Data Study)
• Top 3 most important rewards to consumers in a free loyalty program: Discounts, coupons and/or cash-back on purchases (82%); free or discounted shipping (57%); surprise rewards (28%). (ebbo 2023 Loyalty Programs Data Study)
• 82% of consumers say the most important rewards to them in a free loyalty program are discounts, coupons and/or cash-back on purchases. (ebbo 2023 Loyalty Programs Data Study)
• 57% of consumers say the most important rewards to them in a free loyalty program are free or discounted shipping. (ebbo 2023 Loyalty Programs Data Study)
• 28% of consumers say the most important rewards to them in a free loyalty program are surprise rewards. (ebbo 2023 Loyalty Programs Data Study)
• Top 3 rewards that consumers most likely want to redeem points for: Discounts on purchases (shopping, hotels, flights, etc.) (80%); branded merchandise/swag (32%); sweepstakes entries for the chance to win a prize (30%). (ebbo 2023 Loyalty Programs Data Study)
• Top 2 things consumers would love to see from their favorite loyalty programs in the future: More attainable rewards (not having to save up large amounts of points for big-ticket items but the opportunity to redeem smaller amounts of points for smaller rewards (71%); More options for what you can redeem your points for aside from just coupons or discounts (67%). (ebbo 2023 Loyalty Programs Data Study)
• Top 5 things consumers would love to see from brand loyalty programs to offer a great member experience: More attainable rewards (64%); more personalization (47%); more options on how to spend points (40%); better communication (35%); multiple tiers that better align with my shopping habits (34%). (ebbo 2023 Loyalty Programs Data Study)
• Nearly two-thirds (64%) of consumers check their loyalty status or points at least once a month and 36% check at least weekly. (ebbo 2022 Customer Loyalty Data Study)

Subscription-based Loyalty Statistics

Subscription-based loyalty is on the rise. It continues to be a hot topic in the loyalty industry and is an increasingly popular trend.

There are two types of subscription-based loyalty solutions: premium loyalty and paid enrollment offers.

When consumers join a premium loyalty program, they pay a monthly or annual fee to receive instant benefits that are valuable to them while your brand receives an incremental revenue stream and enhanced customer data. 

Barnes & Noble has a premium loyalty program called B&N Premium Membership. The annual membership is $39 and includes a 10% discount in Barnes & Noble stores; a 10% discount for purchases made on bn.com; and a new spend-and-save reward on all shopping.

Learn more about premium loyalty programs.

Paid enrollments are more time-sensitive because they’re available for either a limited time or there are only a limited number of spots. Paid enrollments create a sense of urgency and exclusivity by offering these opportunities through your loyalty program, like Taco Bell’s Taco Lover’s Pass.

Learn more about paid enrollment offers.

Subscription-based loyalty solutions like premium loyalty and paid enrollments typically offer benefits like VIP services, exclusive experiences, instant discounts, first access to products and events and free shipping. 

Members of subscription-based loyalty programs enjoy them because they receive better personalization, an improved customer experience and they feel a sense of exclusivity. Subscription loyalty programs are building momentum for many brands and these stats show why.

General Subscription Statistics

• 93% of consumers belong to at least one subscription, with 68% of that group belonging to multiple subscriptions. (ebbo 2023 Paid Enrollment Data Study)
• 71% of consumers will recommend subscription products to friends and family if they are excited by them. (ebbo 2023 Paid Enrollment Data Study)
• On average, 77% of consumers spend up to $499 annually on subscriptions. (ebbo 2023 Paid Enrollment Data Study)
• Annual spend on subscriptions for consumers: No spend (7%); $0-$99 (25%); $100-$199 (29%); $200-$499 (23%); $500-$999 (11%); $1000+ (5%). (ebbo 2023 Paid Enrollment Data Study)
• 41% of consumers expressed intent to add more subscriptions in the next year. (ebbo 2023 Paid Enrollment Data Study)
• 71% of consumers are likely to recommend subscription products that they are excited about to friends and family. (ebbo 2023 Paid Enrollment Data Study)

Premium Loyalty Statistics

• 78% of consumers would pay for a premium loyalty program. (ebbo 2023 Loyalty Programs Data Study)
• 77% of consumers belong to a premium loyalty program. (ebbo 2022 Premium Loyalty Data Study)
• 77% of consumers who don’t belong to any premium loyalty programs would join one if their favorite brand offered one and the benefits were valuable to them. (ebbo 2022 Premium Loyalty Data Study)
• 74% of consumers are likely to invest in a retailer’s premium loyalty program if they already belong to that retailer’s free loyalty program. (ebbo 2023 Loyalty Programs Data Study)
• 91% of premium loyalty members said they’re likely to choose a brand over a competitor offering a lower price if they’re satisfied with the special benefits offered by the brand’s premium loyalty program. (ebbo 2022 Premium Loyalty Data Study)
• Amount consumers would pay annually to join a loyalty program with their favorite brand: Nothing (23%); less than $50 per year (46%); $51-$100 per year (22%); $101-$150 (8%); more than $150 per year (2%). (ebbo 2022 Premium Loyalty Data Study)
• More than half (56%) of consumers plan to join additional premium loyalty programs in the next 12 months. (ebbo 2023 Loyalty Programs Data Study)
• 78% of consumers don’t want to wait to accumulate points in loyalty programs and think loyalty programs should provide immediate benefits to maintain their loyalty. (ebbo 2022 Premium Loyalty Data Study)
• 38% of premium loyalty members expect immediate benefits. (ebbo 2022 Premium Loyalty Data Study)
• Products consumers would be willing to pay for in a premium loyalty program: Groceries (65%); clothes and accessories (50%); gas (50%); health and beauty (35%); entertainment (34%); travel and hospitality (33%); furniture (20%). (ebbo 2022 Premium Loyalty Data Study)
• Perks that would motivate consumers to invest in or renew a premium loyalty program: Free shipping (57%); instant discounts that can be used whenever you shop (52%); free giveaways (49%); faster shipping (39%); surprise rewards (33%);  exclusive deals (32%); holiday discounts (28%); personalized offers (27%). (ebbo 2023 Loyalty Programs Data Study)
• Top 3 reasons why consumers currently don’t belong to any premium loyalty programs: They’re too expensive (37%); I don’t see the value (25%); I’m open to them, but they aren’t offered (26%). (ebbo 2023 Loyalty Programs Data Study)
• 91% of premium loyalty members said they were likely to recommend a brand to friends or family when the brand offers a program with benefits they find valuable. (ebbo 2022 Premium Loyalty Data Study)
• 77% of premium loyalty members shop with that brand at least once a week. (ebbo 2022 Premium Loyalty Data Study)
• Consumers that are likely to invest in a brand’s premium loyalty program if they already belong to that brand’s free loyalty program, broken down by generation: Millennials (90%); Gen Z (88%); Gen X (85%); Baby Boomers (65%); Silent Generation (61%). (ebbo 2022 Premium Loyalty Data Study)
• More than half (56%) of consumers plan to join additional premium loyalty programs in the next 12 months. (ebbo 2023 Loyalty Programs Data Study)
• Perks that would motivate consumers to invest in or renew a premium loyalty program: Free shipping (57%); instant discounts that can be used whenever you shop (52%); free giveaways (49%); faster shipping (39%); surprise rewards (33%);  exclusive deals (32%); holiday discounts (28%); personalized offers (27%). (ebbo 2023 Loyalty Programs Data Study)
• 77% of consumers would still want to remain a member of a brand’s free loyalty program if they’re thinking of canceling their premium loyalty membership because they’re not getting enough value out of it. (ebbo 2023 Loyalty Programs Data Study)

Paid Enrollment Statistics

• 60% of consumers will likely join a brand’s free loyalty program if they can take advantage of paid enrollment offers valuable to them. (ebbo 2023 Paid Enrollment Data Study)
• 56% of consumers agree that a limited offer encourages them to act, showing that FOMO is a powerful driver. (ebbo 2023 Paid Enrollment Data Study)
• 70% of consumers are interested in discounts on purchases when it comes to paid enrollment offers. (ebbo 2023 Paid Enrollment Data Study)
• Psychological impacts of FOMO on consumers: Are encouraged to act on limited offers (56%); experience FOMO from limited offers (50%); worry more about missing a good deal or discount (35%); worry more about limited time or quantity (25%). (ebbo 2023 Paid Enrollment Data Study)
• 54% of consumers expressed their willingness to participate in a subscription-based paid enrollment program if the benefits were deemed valuable. (ebbo 2023 Paid Enrollment Data Study)
• 64% of existing loyalty members would be willing to sign up for a paid enrollment if doing so gave them more valuable rewards or benefits in their program beyond what the average member or customer receives. (ebbo 2023 Paid Enrollment Data Study)
• 68% of consumers are likely to join a paid enrollment program for a brand they like if a trusted friend or family member recommended it to them. (ebbo 2023 Paid Enrollment Data Study)
• 72% of consumers are not currently participating in any paid enrollment offers. (ebbo 2023 Paid Enrollment Data Study)
• 78% of consumers who aren’t currently participating in a paid enrollment offer said they’re likely to opt in if the paid enrollment offer is exciting or valuable. (ebbo 2023 Paid Enrollment Data Study)
• Top 3 most important paid enrollment benefits to consumers: Discounts, coupons and/or cash-back on purchases (70%); free or discounted shipping (68%); members-only experiences (early access, members-only sales, express checkout instore, VIP customer service, community events) (28%). (ebbo 2023 Paid Enrollment Data Study)
• Top 3 reasons consumers haven’t signed up for a subscription-based paid enrollment: The benefits/rewards weren’t interesting (40%); time-consuming/requires too much effort (29%); preferred brands don’t offer paid enrollments (28%). (ebbo 2023 Paid Enrollment Data Study)
• Top 3 paid enrollment incentives: Memberships that give discounts on products (I.e., a restaurant subscription that gives free drinks or discounted menu items (74%); a guaranteed spot in line to order a new product not on the market yet (I.e., a smartphone or vehicle (30%); access to daily instant-win games for the chance to win big prizes (28%). (ebbo 2023 Paid Enrollment Data Study)
• Top 5 categories consumers would most likely sign up for a paid enrollment: Groceries (57%); gas (45%); food and beverage (including restaurants) (44%); entertainment (31%); health and beauty (28%). (ebbo 2023 Paid Enrollment Data Study)

Loyalty Amplifiers Statistics

During a time when you want to stand out from your competition, loyalty amplifiers become critical.

Loyalty amplifiers are exciting and shareable incentives that create loyalty program engagement and help you meet your goals like acquisition, customer retention, onboarding, brand advocacy and increased sales.

From instant win games to UGC contests, and sweepstakes to trivia, loyalty amplifiers incentivize your members by engaging them across their buying journeys to keep them coming back for more. Loyalty amplifiers help strengthen customer loyalty. The best loyalty amplifiers are the ones that you tailor around the specific needs of your target audience.

For example, 19 Crimes used a “Partners in Wine” sweepstakes to help drive loyalty program member acquisition and program participation.

The sweepstakes offered participants the chance to win a trip to Australia to visit the 19 Crimes winery and a year’s supply of 19 Crimes wine. The sweepstakes was heavily promoted on social media and participants were required to enter their email addresses to be eligible to win. This resulted in a significant increase in email signups for the 19 Crimes mailing list.

• 88% of consumers are likely to join your loyalty program if you offer them an incentive. (ebbo 2023 Loyalty Amplifiers Data Study)
• Two-thirds of consumers are likely to provide brands with more personal information and preferences to better personalize their loyalty program experience in exchange for an incentive. (ebbo 2023 Loyalty Amplifiers Data Study)
• Nearly 90% of consumers said they engage with loyalty programs less often if they feel it takes too long to earn rewards. (ebbo 2023 Loyalty Amplifiers Data Study)
• Two-thirds of consumers say it’s important to buy from brands where they are loyalty program members. (ebbo 2023 Loyalty Amplifiers Data Study)
• 3 out of 4 consumers are likely to provide a brand/product testimonial or review if doing so rewards them with an incentive. (ebbo 2023 Loyalty Amplifiers Data Study)
• Nearly 80% of consumers who belong to a brand’s loyalty program would likely download that brand’s app in exchange for an incentive. (ebbo 2023 Loyalty Amplifiers Data Study)
• 78% of consumers would refer a brand’s loyalty program to friends and/or family in exchange for an incentive. (ebbo 2023 Loyalty Amplifiers Data Study)
• Top 4 incentives that would most excite consumers to learn about new products and/or loyalty program benefits: Polls/surveys (71%); games/quizzes (49%); completing a profile (38%); reading/watching educational content (33%). (ebbo 2023 Loyalty Amplifiers Data Study)
• Top 4 incentives that would most motivate consumers to learn about new products and/or loyalty program benefits: Product samples (69%); product rebates (52%); a chance to win a prize (49%); bonus points (48%). (ebbo 2023 Loyalty Amplifiers Data Study)
• Nearly 80% of consumers are likely to purchase multiple specific products in exchange for a rebate. (ebbo 2023 Loyalty Amplifiers Data Study)
• Nearly 80% of consumers said they are likely to make purchases with a brand in exchange for rewards and incentives that could also be used at other brands. (ebbo 2023 Loyalty Amplifiers Data Study)
• Nearly 90% of consumers said they engage with loyalty programs less often if they feel it takes too long to earn rewards. (ebbo 2023 Loyalty Amplifiers Data Study)
• Nearly 70% of consumers are likely to redeem smaller amounts of loyalty program points in exchange for rewards like the chance to win a prize, a customized digital product or a donation to a charity, instead of having to “save up” points for larger ticket rewards like free products or merchandise. (ebbo 2023 Loyalty Amplifiers Data Study)
• 74% of consumers agree that loyalty program rewards often feel unattainable, they require making too many purchases, require too many points and take too long to earn. (ebbo 2023 Loyalty Amplifiers Data Study)
• Top 4 reasons why consumers haven’t engaged with a loyalty program they belong to: Takes too long to earn rewards (66%); too much effort and time-consuming (48%); rewards aren’t valuable enough (45%); program benefits and earning potential is unclear (27%). (ebbo 2023 Loyalty Amplifiers Data Study)
• Incentives that would get consumers to re-engage with a loyalty program: Coupon code/discount (58%); a chance to win a cash prize (51%); a chance to win brand products (47%); a chance to win a big-ticket item (28%). (ebbo 2023 Loyalty Amplifiers Data Study)
• Top 4 chance-to-win incentives that would keep customers most engaged in loyalty programs: Coupon codes or discounts (60%); a chance to win a cash prize (55%); a chance to win products from the brand (50%); a chance to win a big-ticket item (27%). (ebbo 2023 Loyalty Amplifiers Data Study)
• Top 5 incentives that would motivate consumers to submit user-generated content: Chance to win a cash prize (53%); coupon code or discount (50%); chance to win brand products (43%); chance to win a big-ticket item (33%); chance to win a trip/vacation (27%). (ebbo 2023 Loyalty Amplifiers Data Study)

Loyalty and the Metaverse Statistics

• 56% of consumers knew what the metaverse was. (ebbo 2022 Premium Loyalty Data Study)
• 44% of consumers said they didn’t know what the metaverse was or incorrectly identified it as a video game or wellness app. (ebbo 2022 Premium Loyalty Data Study)
• 65% of consumers indicated an interest in engaging with a brand in the metaverse to unlock an exclusive offer from the brand after being presented with the correct definition of the metaverse. (ebbo 2022 Premium Loyalty Data Study)
• Generational interest levels for engaging with a brand in the metaverse to unlock exclusive offers: Gen Z (83%); Millennials (79%); Gen X (66%); Baby Boomers (40%); Silent Generation (12%). (ebbo 2022 Premium Loyalty Data Study)
• Generational interest levels in NFTs (non-fungible tokens): Gen Z (74%); Millennials (73%); Gen X (59%); Baby Boomers (27%); Silent Generation (10%). (ebbo 2022 Premium Loyalty Data Study)
• 57% of consumers are interested in the metaverse. (ebbo 2022 Premium Loyalty Data Study)

Customer Loyalty Statistics Provide Valuable Insights for You

Customer loyalty statistics, including subscription-based, amplifiers and points-based, will help you develop a more tailored loyalty strategy to best serve your members.

With these stats, you can identify key customer segments and better understand member behavior.

Loyalty statistics reveal patterns in customer behavior, which types of rewards are most popular, which channels customers prefer for communication and which factors influence their decision to continue doing business with a company.

Use these loyalty statistics to help you create sustainable, long-term relationships with your members.

If you want to talk to our experts about any type of loyalty, contact us here.