Ninety percent of retailers say enhancing or expanding their loyalty programs is a priority for 2021, according to the 2021 Loyalty Industry Data Study.
In a premium loyalty program, your best customers pay a membership fee to access enhanced benefits like instant discounts, free shipping and exclusive experiences.
Members love these programs — Ninety-four percent of premium loyalty members shop at that program’s retailer at least once a month, according to the 2020 Premium Loyalty Data Study.
And retailers enjoy more engagement – Fifty-one percent of retailers consider program members to be at least 4x as valuable as non-members. Plus, the subscription revenue fee makes the program profitable from day 1.
It’s no surprise that 95% of retailers with traditional loyalty programs have discussed launching a premium loyalty program in 2021.
If you want to learn more about a premium loyalty program for your brand, then this Premium Loyalty Starter Bundle is the place to begin your research. We’ve taken our best premium loyalty content and put it together in a neat package – Everything you need to know to get started.
It includes three eBooks:
The Definitive Guide to Premium Loyalty [eBook] – An all-inclusive overview of the most essential elements of a successful premium loyalty program.
Premium Loyalty: Answers to the Questions You Should be Asking [eBook] – The answers to the most important questions we hear from retailers regularly and you may have already been asking yourself.
2020 Premium Loyalty Data Study: What Do Your Customers Expect in 2020? [Data Study] – How consumers feel about paying for a loyalty program, the types of benefits they expect to receive, and what they’re expecting from retailers to earn their ongoing loyalty.
PLUS, a bonus webinar recording:
5 Loyalty Lessons from Amazon Prime [Webinar] – An in-depth review of 5 loyalty lessons we’ve learned from Amazon Prime, and the impact Prime has made on other retailers’ loyalty programs. You’ll also learn how you can use some of these same strategies in your unique loyalty program.
If you’re ready to learn more about premium loyalty and how one of these programs can increase engagement, average order value, and lifetime value, download the Premium Loyalty Starter Bundle today.
DOWNLOAD THE PREMIUM LOYALTY STARTER BUNDLE
Paul Wolfer
Paul is our Senior Manager, B2B Marketing. He works closely with the leadership team on strategic positioning, messaging and branding. When he's not posting on LinkedIn or working on the newest data study, he can usually be found adventuring to breweries or attempting to learn a new song on his guitar.
