Target Corp. is expanding its new loyalty program to more markets and giving it a new name. The program offers shoppers 1% back on their next purchase, which means Target Circle members can use their accrued earnings on a future purchase, the retailer says.
Members also receive a 50% discount on a first-year membership for same-day delivery with Shipt, as well as free next-day delivery with Target Restock.
In this recent Internet Retailer article, our CEO Tom Caporaso talks about how successful loyalty programs balance transactional and experiential benefits.