The retail space starts to feel chaotic this time of year, with brands pulling out all the stops to win over holiday shoppers. Amidst all the talk of sales and discounts, retailers this year are looking at integrating new customer experience initiatives designed to bring in first-time shoppers and encourage long-time loyalists to spend even more than usual.
In this recent StreetFight article, our CEO Tom Caporaso talks about how premium loyalty programs can help cut through the holiday clutter and build loyalty all year.