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Retail Touchpoints Feature: For Premium Loyalty Program Success, Focus On Top 20% Of Customers

Launching a successful premium loyalty program can be a matter of finding the right pitch.

In this recent Retail Touchpoints article, Bryan Wassel explores some major findings from our 2020 Premium Loyalty Data Study. Wassel also talks with our CEO, Tom Caporaso, about best practices for developing and optimizing a successful premium loyalty program in what he calls the “age of the consumer.”

Check out the full article here.

Innovating loyalty since 2001, ebbo™ is an all-in-one loyalty company. Our comprehensive loyalty ecosystem combines technology and data-driven strategy with a full-service approach for a unique, result-driven program that connects and engages customers at scale, and delivers value at the moments that matter most.