Amazon’s annual Prime Day discount event is here, with Alexa’s help, just over two weeks after the retailer announced it would be held Oct. 13-14. The event, typically held in the summer, is predicted to generate $9.91 billion in sales worldwide for Amazon, including $6.17 billion in the U.S., according to eMarketer.
In this recent Retail Info Systems article, our CEO Tom Caporaso, talks about what we can expect to see from consumers, including millennials, in the next few weeks.
Check out the full article here.