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Retail Customer Experience Byline: How to attract millennial holiday shoppers to your loyalty program

After living through the Great Recession, the student debt crisis and now an unstable pandemic economy, millennials have learned to plan ahead. And their forward-thinking sensibility extends to holiday shopping as well: Nearly 1 in 4 millennials (23%) begin holiday shopping as early as July, according to data.

In this recent Retail Customer Experience article, our CEO Tom Caporaso shares three ways retailers can incorporate features and benefits into loyalty programs in the quest to attract millennials.

Innovating loyalty since 2001, ebbo™ is an all-in-one loyalty company. Our comprehensive loyalty ecosystem combines technology and data-driven strategy with a full-service approach for a unique, result-driven program that connects and engages customers at scale, and delivers value at the moments that matter most.