It feels years, not months, since Panera Bread unveiled one of 2020’s buzziest deals in late February. The 2,200-unit chain announced customers could subscribe to unlimited coffee and tea, iced or hot.
In this recent QSR Magazine article, Danny Klein highlights a statistic from our 2020 Premium Loyalty Data Study that nearly three out of four consumers (73 percent) said they were likely to invest in a premium loyalty program or subscription if they’ve already tried the free version.
Check out the full article here.