Nordstrom faces a somewhat worrisome reality: Its off-price operations continue to outperform its full-price flagship, with a year-over-year increase in net sales compared to a decrease for the full-price business.
In this recent Retail Dive article, our CEO Tom Caporaso discusses how adding a premium loyalty tier would help Nordstrom turn its most loyal, frequent shoppers into true advocates — the most valuable asset Nordstrom could ask for.