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Internet Retailer Byline – Customer retention, not acquisition, is the key to profitability

Customer acquisition isn’t everything—and you don’t have to look far for proof.

In this recent Internet Retailer article, our CEO, Tom Caporaso, explains how to boost profitability by turning occasional customers into loyal customers.

Check out the full article here.

Innovating loyalty since 2001, ebbo™ is an all-in-one loyalty company. Our comprehensive loyalty ecosystem combines technology and data-driven strategy with a full-service approach for a unique, result-driven program that connects and engages customers at scale, and delivers value at the moments that matter most.