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StreetFight Quote: In Age of Social Media, Brands Must Stay On Top of Reputations Capable of Changing on a Dime

In the Age of the Social Media, a brand’s reputation can change fast. While social media is essential in any brand building strategy, one mishap can turn into a viral YouTube video overnight and ruin a brand if not handled correctly. That’s one way to lose loyal customers.

In this recent StreetFight article, our CEO Tom Caporaso discusses that many brands have realized that loyalty isn’t just about points and discounts today.

Check out the full article here.

Innovating loyalty since 2001, ebbo™ is an all-in-one loyalty company. Our comprehensive loyalty ecosystem combines technology and data-driven strategy with a full-service approach for a unique, result-driven program that connects and engages customers at scale, and delivers value at the moments that matter most.