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Glossy Quote: URBN tests a paid premium membership model

In its fourth-quarter earnings call on March 2, executives from URBN, the parent company of Urban Outfitters, quietly let slip that the company is piloting a new premium loyalty program. It will require customers to pay an annual fee to be a part of the upper-tier program that will provide access to additional perks.

In this recent Glossy article, our CEO Tom Caporaso explains just how valuable premium loyalty programs and their members are to retailers.

Innovating loyalty since 2001, ebbo™ is an all-in-one loyalty company. Our comprehensive loyalty ecosystem combines technology and data-driven strategy with a full-service approach for a unique, result-driven program that connects and engages customers at scale, and delivers value at the moments that matter most.