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CNBC Quote: Walmart ditches online shipping minimum for Walmart+ to better compete with Amazon Prime

Walmart said it will drop its online shipping minimum for customers who belong to its membership program, Walmart+.

Starting Friday, Walmart+ members will get free next-day and two-day shipping — even if they have just one item from the company’s website in their basket. Walmart typically requires customers to spend $35 or more to get free shipping.

Our CEO Tom Caporaso spoke with CNBC to talk about our recent 2020 Premium Loyalty Data Study and what the data says when it comes to Walmart+ coexisting with Prime.

Watch the full video here.

Innovating loyalty since 2001, ebbo™ is an all-in-one loyalty company. Our comprehensive loyalty ecosystem combines technology and data-driven strategy with a full-service approach for a unique, result-driven program that connects and engages customers at scale, and delivers value at the moments that matter most.