While brand marketers understand the importance of customer loyalty, there is significant difficulty navigating the complex MarTech landscape.
In its assessment of the MarTech landscape, Loyalty360 recently released its first-ever Technology Today Industry report, which recognized Clarus Commerce with the highest rating as a “preferred vendor.”
In compiling the report, Loyalty360 collected insights from Loyalty360 Analyst Briefs, Loyalty360 Awards submissions, brand member small-sided meetings, and technology-focused working groups.
According to the report, preferred status means Loyalty360 has an in-depth understanding via multiple data points on the supplier partner and offering with referenceable brand clients.
Clarus was among a group of suppliers that offers a mix of technology and support services, such as strategy, creative, operational support, and provide a complete end-to-end customer loyalty solution.
Officials for Loyalty360, a trade association for the customer loyalty and engagement industry, said that its Technology Today Industry Report features three key takeaways:
- Discussion of the challenges with customer loyalty and experiences technologies, featuring Loyalty360 and brand marketer insights
- Supplier overview, including 50+ customer loyalty, customer experience, and complementary technologies and services in the market
- Key trends and recommendations for both brand marketers and supplier partners to consider
“With our first Technology Today report, we hope to bring some clarity to the industry, benefiting both brand marketers and their supplier partners as both sides work together toward building best-in-class customer loyalty strategies,” says Mark Johnson, CEO of Loyalty360.
Loyalty360 has a unique viewpoint within the industry.
It continually gathers in-depth information on the technologies, platforms, and providers that brands are currently leveraging or interested in potentially on-boarding to provide a holistic view of the solutions and partners available today.
This report frames the opportunities and challenges both sides see more deeply.
Loyalty360’s Technology Today report is now available at Loyalty360 for purchase.